May 5, 2007

I Want To Start A Church: How Do I Attract People To My Ministry?

The following is a somewhat modified version of a letter I received from a church leader who wants to start a ministry and humbly asked for some advice. I have modified it a bit (though the gist of the letter remains intact) and changed the name for privacy purposes. My response reflects what I have seen in working with many churches and ministers through the years.

Dear Mr. Hernandez
   
Joyful Greetings to you! My challenge has been attracting people to visit the ministry God has Called me to start… perhaps because I have worship in my home only every other Saturday… and also because my time is so limited. I only have a handful of people who are not necessarily members but enjoy the worship experience. Would you share with me some tips as to what would attract more people.

Pastor Smith

Dear Pastor Smith,

Thank you for your humble email. It takes courage and humility to ask for advice when you have been called to serve the Lord in the pastoral ministry. In response to your question about what may attract more people to the ministry you have started, here is my humble opinion:

People like to be inspired and follow a leader they feel they can trust and look up to. Someone who can lead them to the "Promised Land," so to speak. And of course, most people go by first impressions and are naturally very instinctive and intuitive with their assessment of a man. What all this means is that it's not what you say or do that will attract people to your ministry, it's who you are.

With that in mind, I would definitely come to your ministry and follow you (as you follow Christ) if you exhibited the following characteristics. (And remember that the basis of characteristics is Character.):

1. If you are a fully committed follower of Christ yourself. I know you are. But by having services only every other Saturday, that may not be enough for a thirsty soul. As people, we have a hard time making a commitment to someone or something we feel hasn't made a full commitment to us. I suggest you have worship services every single weekend, whether Saturday or Sunday, or both. Create a true fellowship of worship, love, compassion and good deeds. Treat everyone as though they are your dearly loved child (or parent). Make them feel that you will love, support and encourage them unconditionally while never judging them. Let God take care of the judging.

2. If you had the ability to make me feel like family. Make your ministry a family and call yourselves a family. Call others your brother and sister. Identify men whom you want to see raised up in the pastoral ministry. Tell them you want to be their father in the Lord and that you are committed to seeing them flourish in the ministry. Have your wife do the same with the women. You'll be surprised how many men and women out there are looking for someone to inspire them and take a spiritual "Walk" with them.

3. If you could help me focus where I need to focus. Teach everyone to focus first on the Lord, second on others, never on themselves. Focus on the Lord may mean also meeting less formally and perhaps just for a meal or a time of fellowship on either Tuesday, Wednesday or Thursday. After all, a family that loves each other doesn't just see their loved ones once a weekend. Make it a time of joy, singing, children all around, hugs and prayer. Focus on others means doing good things for others. It may involve prayers for victims of disasters or tragedies. Collecting used blankets or stuffed animals for young victims, and food cans and other useful nonperishables for all victims. It doesn't matter how much you collect or how much of a difference you think you're making. If you walked along the beach and saw that the tide had washed a thousand fish ashore, destined to die unless thrown back into the water. If you picked one up and threw it back into the water, you've saved a life and made a difference to that one. Every bit that your brothers and sisters do for others is a HUGE victory in their soul. And the people of God should always be at the Vanguard of responding to the needs of a lost and hurting world… particularly in the time of the greatest need.

4. If I saw the faith to "Go For It" and not delay. It takes much faith to start a church or ministry. It takes incredible faith to truly believe that God will bless and sustain you. But faith is inspiring and contagious, when you have it. As a visitor to your fellowship, I could tell in an instant if there was faith or fear in the fellowship. I say, walk out into deep waters. Start the church now. Take care of all the necessary legal, business and ecclesiastical (religious) issues that you must. Don't engage in paralysis by analysis. It's only when we step out in faith that we truly see and appreciate the blessings from God. He wants us to take that chance so we can see when He is truly working. Otherwise, we may be inclined to think our church's success was the result of our own ability and smart planning, and fail to give Him the glory.

By the way, have you seen my offer to give you a free copy of Building On Faith for a mere $29.95 contribution. Go to the following link and scroll almost all the way to the bottom. You will have to complete a sign up form. This offer will end in a day or two because an overwhelming number of church leaders, like yourself, have already requested and downloaded Building On Faith. I initially thought it would take much longer, but it only took less than two weeks for so many leaders to say they wanted my help to start a church.

www.start-your-own-church.com

This is my humble opinion, based on having worked very intimately with many ministry personnel and many churches. These are the differences I discerned between those that flourished and those that faded away. I pray this will help guide you in some measure. I will keep you and your ministry in my prayers. God bless all your efforts done in FAITH, and to Him be the glory!

Yours in Christ,
Abe Hernandez

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February 4, 2007

Church Administration: What You Should Know About Risk

I have found that church administration is not the most popular topic to write about. If I were solely concerned with popular church topics, I would be doing churches a disservice. But, my vast experience in serving churches tells me that church administration articles are among the most important for any new ministry, even if they don't want to hear it.

Understanding the numerous areas of risk involved in a church ministry is one of the best ways to protect it. As with most other things, to inform is to empower. What every church, not just a new church, should know is that risk can be managed.

But before you can manage risk, you must first identify and understand it. Identifying risk is not always easy. At times, it may seem like common sense. At others, it's counter-intuitive. Understanding risk is also not easy. Too many people are blinded by too many things, such as life experience, bias, and deep-rooted desires. I have found that helping churches identify and understand risk is a slippery slope that must be negotiated, no matter how seemingly insurmountable the minds and egos on the receiving end may be.

Of course, identifying and understanding risk cannot be accomplished in one, or even a few articles. It must be a two-way conversation because it begins with taking a deep look at who you are and what you do as a church ministry. This exercise can be as hard and painful as looking at who you are and what you do as a person.

In the same way that people are complex, ministries are complex because they reflect who we are as people. We've all done things we thought better of in hind sight. So it is with churches. In attempting a bit of foresight, I will begin this conversation with just a short list of the issues that potentially face any church, and therefore, of the inherent and created risk.

In going through this list, and considering the real life manifestation of each issue, we have to keep in mind the common thread; churches are all about people. Churches are nothing without the close, everyday, intimate and complex interaction among hundreds, sometimes thousands of unique individuals. Jesus does not operate in a vacuum. Therefore, when you have imperfect people involved in each others' lives in ways that are among the most intimate and profound in all of society, things are bound to happen.

And it's not simply an issue of church members, there are any number of constituents who are similarly affected, not the least of which is the community in which the church operates. The interactions, relationships, events, activities, discussions, messages, and opposing forces all add up to a mixture that is ripe for dispute, controversy, and even causes and effects for which a church may be hauled into court. Sometimes it's worse. Real human lives are involved. Even children can be tragically impacted.

Indeed, risk and complexity are a normal part of any church, as with any other microcosm of society and the world at large. Churches will never fully rid themselves of risk and complexity, and it may not even be desirable to do so. That is not to say that it can be ignored. On the contrary, ignoring even a small part of the risk and complexity that accompanies a typical ministry has resulted in a literal explosion of litigation against churches in the last decade. Where suing a church was once unheard of, today it is commonplace.

These lawsuits are often triggered by power struggles, the sharing of confidential information, questionable counseling practices, sexual misconduct, membership issues and the like. But there is no limit to the ways that risk may present itself within a church or ministry. The conflicts and risk elements are often converted into the following types of legal claims:

  • Breach of Contract
  • Negligence - Premises liability or risky church activity
  • Negligent hiring, supervision or retention of employees or volunteers
  • Clergy malpractice
  • Defamation
  • Negligent or Intentional Infliction of Emotional Distress
  • Breach of Fiduciary Responsibility
  • Violation of Corporate Bylaws
  • Invasion of Privacy, or Breach of Confidentiality, and
  • Abuse in the Teen or Children's Ministry… to name a few.

We'd like to think that ministers and other church leaders are much more adept at thinking these things through when contemplating the start up, or maturing process, of a church or ministry. But, the truth is that you'll be hard-pressed to find that course in divinity school. Besides, ministry and outreach is what is foremost on most church leaders' minds. Which leaves risk management to administrators.

Yes, this is really for the church administrators who often see their roles as simply collecting and depositing the weekly contribution, and accounting for it to church leadership. A church administrator who doesn't fully embrace the more important role I lay out here, doesn't really understand his or her calling. Church administration is a biblical role. The ad-ministry is an important ministry alongside all others. I know, I've been there and done that.

In no particular order, the following are major elements of risk that must be managed to some extent in every church or ministry, no matter how large or small
, and those that all church leaders should carefully think about and plan for. We will revisit each, one at a time, in future posts:

  • The church's legal and corporate existence (hint: do an audit before you really have to)
  • Financial health (hint: establish an effective policies and procedure infrastructure)
  • Church's contract(s) with its ministry personnel (hint: decide if this is right for you)
  • Church-specific Constitution/Bylaw (hint: think long and hard about what you will include)
  • Summer Camps (hint: what precautions are needed and are you insured?)
  • Youth Ministries (hint: are you doing background checks on youth workers?)
  • Children's Ministry Guidelines (hint: this is one of the biggest areas of risk)
  • Child Abuse Reporting Guidelines (hint: you must know exactly what to do, or face consequences)
  • Christian Conciliation and Alternative Dispute Resolution (hint: decide to require this from all staff and employees to avoid future litigation)
  • Appropriate Insurance Coverage (hint: failure to properly insure may be grounds for imposing personal liability on leaders)
  • Board and Staff Training (hint: another large area of risk because it's ripe for abuse)
  • Volunteerism, Screening, Training and Supervision (hint: huge area of risk because poor training and lack of control spell potential trouble)
  • Policies on Avoiding Defamation (hint: know what to say or not say, when, how and to whom)
  • New Church Start-ups (hint: to most critical time to consider all these issues)
  • Church Polity (Denominational Structures) (hint: best to think it through from the outset and not when you're on the courthouse steps)
  • Formation of Conventions and Associations of Churches (hint: how will you protect all these relationships and what they stand for?)
  • Formation of Integrated Auxiliaries and Support Organizations (hint: how will they function and be overseen, and how will they benefit the church?)
  • Association & Affiliation Agreements (hint: if you have one, was it drafted by a competent professional?)
  • Legal and/or Religious Authority in the Church (hint: if you don't establish it now, it may be decided for you later)
  • Ecclesiastical Tribunals (hint: will their authority extend beyond spiritual/religious?)
  • Missions Societies (hint: how will funds be handled, distributed and accounted for?)
  • Church-Owned & Leased Property (hint: are there other tax issues involved? What about insurance?)
  • Ordination & Parsonages (hint: can you current practice subject ministers to possible audits?)
  • Clergy & Social Security (hint: do you know what you need to know?)
  • Special IRS Tax Benefits for Clergy (hint: are you maximizing them or losing out?)
  • Pastoral Counseling (hint: when are you going beyond where the law protects you?)
  • Clergy-Penitent Privilege (hint: what should you know about his?)
  • Clergy in Church Administration (hint: how do you go from pastoral ministry to administration, and what does it practically mean?)
  • Benevolence Funds (hint: you can get in trouble with lousy practices)
  • The Church Audit Procedures Act (hint: how to use it to your advantage)
  • Religious Publishing & the Commerciality Doctrine Music Licensing (hint: what should you know about this area?)
  • IRS Section 501(c)(3) Tax Exemption (hint: if this is right for you, you do you get it and keep it?)
  • State Tax Exemptions (income, franchise, sales, use personal and real property taxes) (hint: learn how to take advantage of these)
  • Board Governance and Fiduciary Duties (hint: are for-profit corporate standards being applied to nonprofits and churches?)
  • Board Committees (hint: know what they do and what their protocol should be)
  • Corporate and Organizational Structures (hint: think it through now before it becomes unwieldy)
  • Subsidiaries and Affiliates (hint: how can you use them to advance your purposes?)
  • Financial Accountability and Executive Compensation (hint: how do you avoid running afoul of reasonable compensation and independent decision-making rules?)
  • Title VII and Discrimination (hint: how does it apply to churches and can it benefit you?)
  • Private Inurement & Private Benefit (hint: perhaps the largest area of concern, if not the most costly. It's a matter of integrity before the Lord)
  • Excess Benefit Transactions & Intermediate Sanctions (hint: what are the costs?)
  • Employee and Volunteer Expense Reimbursements (hint: learn to do it right and not over do it)
  • Disqualified Persons & Conflict of Interests (hint: O.K., are you getting the message?)
  • Employee Hiring, Evaluation, Discipline and Terminations
  • Employee Manuals
  • Employee vs. Independent Contractor Rules
  • Employment and Severance Agreements
  • Background Investigations
  • ADA, COBRA and Employee Benefits
  • FMLA, FLSA and OSHA
  • Gifts to Employees and Taxation
  • Sexual Harassment Policy
  • Workplace Substance Abuse Prevention
  • Unrelated Business Income Tax
  • State & Federal Taxation
  • Fundraising & Charitable Solicitation
  • Gifts & Contributions
  • Scholarship & Research Gift Programs
  • Trademark, Copyright & the Fair Use Doctrine
  • Records Retention Guidelines
  • Nonprofit Lobbying and Political Activity
  • Nonprofit Disclosure Rules Protecting, Exploiting, and Licensing an Intellectual Property Portfolio

Stay with me as we examine these issues in future posts.

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